Privacy policy

Last updated: March 8, 2026

This Privacy Policy describes how Velera Active ("we", "us", or "our") collects, uses, stores, shares, and protects your personal information when you visit, interact with, or make a purchase from our website or otherwise communicate with us (collectively, the "Services").

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Any updates will be posted on this page along with a revised "Last updated" date.

Information We Collect

To operate our business and provide our Services, we may collect personal information directly from you, automatically through your interaction with our website, and from third-party service providers.

Information You Provide Directly

Full name
Email address
Billing and shipping address
Phone number (if voluntarily provided)
Payment and transaction information
Account login information
Communications submitted through forms, support tickets, reviews, or emails
Any additional information you voluntarily provide

Information Collected Automatically

We automatically collect certain technical and usage information through cookies, pixels, log files, analytics tools, and similar technologies.

IP address
Browser type and version
Device identifiers
Operating system
Website activity and interactions
Pages viewed and referral URLs
Session duration and browsing behavior
Approximate geographic location
Advertising identifiers and analytics data

Information from Third Parties

We may receive information from payment processors, shipping providers, advertising networks, analytics providers, social media platforms, fraud prevention services, and other vendors or service providers that assist us in operating our business.

How We Use Personal Information

We use collected information for legitimate business and commercial purposes, including:

Processing and fulfilling orders
Providing customer support
Improving website functionality and user experience
Personalizing content and product recommendations
Marketing and advertising purposes
Sending transactional or promotional communications
Fraud prevention and security monitoring
Analytics and performance tracking
Legal compliance and enforcement of policies

Cookies & Tracking Technologies

Our website uses cookies, web beacons, pixels, session replay technologies, and similar tracking tools to improve performance, analyze website traffic, personalize content, and support advertising efforts.

These technologies may be used by us and by third-party partners such as analytics providers, advertising platforms, and social media networks.

You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain functionality or features of the website.

Some browsers offer a "Do Not Track" ("DNT") setting. Because there is no universally accepted standard for DNT signals, our website may not currently respond to those signals.

Advertising & Analytics

We may use third-party advertising and analytics providers including, but not limited to, Google Analytics, Meta/Facebook Ads, TikTok Ads, Shopify analytics tools, and similar services to understand customer behavior, measure marketing effectiveness, and deliver relevant advertisements.

These providers may use cookies, pixels, or other tracking technologies to collect information about your interactions with our Services and other websites.

Sharing of Information

We may share personal information with trusted third parties as reasonably necessary to operate our business and provide our Services, including:

Payment processors
Shipping and logistics providers
Fraud prevention and cybersecurity providers
Analytics and marketing platforms
Cloud hosting and technology providers
Professional advisors, legal counsel, or auditors
Government or regulatory authorities when legally required

We do not sell sensitive personal information without your consent.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to:

Know what personal information we collect and use
Request access to your personal information
Request deletion of your personal information
Correct inaccurate personal information
Opt out of certain sharing or targeted advertising practices
Limit the use of sensitive personal information where applicable
Receive equal service and pricing regardless of privacy choices

California residents may exercise these rights by contacting us using the information provided below.

GDPR & International Privacy Rights

If you are located in the European Economic Area (EEA), United Kingdom, or another jurisdiction with applicable data protection laws, you may have rights including:

Access to your personal information
Correction of inaccurate data
Deletion of personal information
Restriction or objection to certain processing activities
Data portability
Withdrawal of consent where processing is based on consent

We process personal information only where we have a lawful basis to do so, including consent, contractual necessity, legal obligations, or legitimate business interests.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, including legal, accounting, tax, fraud prevention, and operational requirements.

Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no transmission method over the internet or electronic storage system is guaranteed to be 100% secure.

Children's Privacy

Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us immediately so we may delete it.

Third-Party Websites

Our website may contain links to external websites or services that are not controlled by us. We are not responsible for the content, security, or privacy practices of third-party websites.

We encourage users to review the privacy policies of any third-party websites they visit.

International Data Transfers

Your personal information may be transferred to, processed, and stored in countries outside your jurisdiction where our service providers or infrastructure providers operate. We take reasonable steps to ensure appropriate safeguards are in place where required by applicable law.